I was referred to Poynter Online by a blogger, which talks about ethical considerations. Be it bloggers, commentators or readers, this is a must read in order to shed some light on online ethical issues and ethical conduct. Here it goes …
10 Questions to Make Good Ethical Decisions
- What do I know? What do I need to know?
- What is my journalistic purpose?
- What are my ethical concerns?
- What organizational policies and professional guidelines should I consider?
- How can I include other people, with different perspectives and diverse ideas, in the decision-making process?
- Who are the stakeholders — those affected by my decision? What are their motivations? Which are legitimate?
- What if the roles were reversed? How would I feel if I were in the shoes of one of the stakeholders?
- What are the possible consequences of my actions? Short term? Long term?
- What are my alternatives to maximize my truthtelling responsibility and minimize harm?
- Can I clearly and fully justify my thinking and my decision? To my colleagues? To the stakeholders? To the public?
Seek Truth and Report it as Fully as Possible
- Inform yourself continuously so you in turn can inform, engage, and educate the public in a clear and compelling way on significant issues.
- Be honest, fair, and courageous in gathering, reporting, and interpreting accurate information.
- Give voice to the voiceless.
- Hold the powerful accountable.
Act Independently
- Guard vigorously the essential stewardship role a free press plays in an open society.
- Seek out and disseminate competing perspectives without being unduly influenced by those who would use their power or position counter to the public interest.
- Remain free of associations and activities that may compromise your integrity or damage your credibility.
- Recognize that good ethical decisions require individual responsibility enriched by collaborative efforts.
Minimize Harm
- Be compassionate for those affected by your actions.
- Treat sources, subjects, and colleagues as human beings deserving of respect, not merely as means to your journalistic ends.
- Recognize that gathering and reporting information may cause harm or discomfort, but balance those negatives by choosing alternatives that maximize your goal of truthtelling.










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