Whoever is behind the idea of DiGi’s Yellow Coverage Fellow a.k.a DiGi’s Yellow Man, he/she must be a real fan of Blue Ocean Strategy.
One of my favourite.
Look at the kind of buzz marketing they have generated among every Malaysian by now (Remember YouTube?), how the Yellow Man’s advertisements are able to assimilate into Malaysia’s multi-racial society, truly awesome I’d say.
Meanwhile, click here to follow their Malaysia Tour on YouTube.
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I agree that the advertisement strategy is great.
What lah, promote sikit the gathering lah, ask Yellow Man to come. See you tomolo, finally.
heh this is my fav yellow man advertisement!!! was gonna blog about it, then already have too many things. :(
DiGi is the best!!!