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World Market Watch

DiGi’s Yellow Coverage Fellow

Whoever is behind the idea of DiGi’s Yellow Coverage Fellow a.k.a DiGi’s Yellow Man, he/she must be a real fan of Blue Ocean Strategy.

One of my favourite.


Look at the kind of buzz marketing they have generated among every Malaysian by now (Remember YouTube?), how the Yellow Man’s advertisements are able to assimilate into Malaysia’s multi-racial society, truly awesome I’d say.

Meanwhile, click here to follow their Malaysia Tour on YouTube.

Related posts:

  1. DiGi’s buzzmarketing
  2. Are you ready to defend the constitution, the country and fellow Malaysians?
  3. Why lack of press coverage on the fuel demonstration?
  4. DiGi without 3G: Why?
  5. Dear fellow teachers … by Noh Omar

4 comments to DiGi’s Yellow Coverage Fellow

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