Thursday, March 8th, 2007 « MageP’s Lab

DiGi’s Yellow Coverage Fellow

Whoever is behind the idea of DiGi’s Yellow Coverage Fellow a.k.a DiGi’s Yellow Man, he/she must be a real fan of Blue Ocean Strategy.

One of my favourite.

Look at the kind of buzz marketing they have generated among every Malaysian by now (Remember YouTube?), how the Yellow Man’s advertisements are able to assimilate into Malaysia’s [...]

Bloggers sued: It’s on ZDNet Asia

Malaysia bloggers’ defamation suits, highlighted on ZDNet Asia, which is part of the subsidiary of CNET Networks, a Nasdaq listed global media company.

The author Lee Min Keong described the cases as a mean that have galvanized the country’s bloggers into action, in which subsequently being called – "Bloggers United. No Fear."